About Me.

I bring over 15 years of experience in higher education, leading large-scale, multi-platform student media and communications operations. My expertise lies in strategic communication, enforcing brand consistency, and leveraging data analytics to strengthen institutional reputation and drive student recruitment. I also focus on how emerging technologies, particularly AI, can make student communication more accessible, engaging and personal.

In my current role at the University of the Free State (UFS), I oversee communications and marketing within Student Life. I conceptualised and continue to lead the KovsieX brand, one of Africa’s largest multi-platform digital student hubs, reaching more than 1.2 million users monthly. This initiative demonstrates how content strategy can directly support recruitment and engagement goals. I also coordinate digital platforms to ensure rigorous brand alignment and contribute to high-level governance as a member of the University Brand Management Committee.

As a member of EUPRIO, I stay connected with global trends in higher education communications. This perspective enables me to advise senior leadership on how digital tools can streamline processes, break down silos and foster student-centred innovation. My approach combines listening closely to student needs with designing creative, scalable solutions - ensuring communication strategies remain authentic, impactful and future-ready.