Tired of transactional university marketing? Learn from the non-commercial Malmö art installation, Elsewhere. Discover how unexpected, creative campus interventions—like shared mental health photography, locker exhibitions, and collaborative murals—can authentically foster student belonging, boost well-being, and drive retention without a sales pitch. Embrace the strategic power of non-transactional communication in higher education to build a genuine sense of home.

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Why the future of university communication isn’t about what we say, but about who we empower to speak. Members of the University of the...

Why are the core principles of the world’s fastest-growing platform (brevity, visual storytelling, and immediate value ) the key to...

In the age of authenticity, ‘data-informed empathy’ is the most powerful tool in student recruitment. It starts by listening to what...